My Pet Grocer Brand Identity & Packaging
FieldPulse Field Legends Integrated Campaign
FieldPulse Event Design
KidKraft Product Design
Lauren Bolschitz
Creative Director
I build brands, the teams behind them, and a lot of work that actually ships. 13 years across product design, brand, and marketing, from store shelves to SaaS. Based in Dallas. Open to remote roles and relocation.
Brand. Product. Campaigns. Teams. Repeat. 〰️
Brand. Product. Campaigns. Teams. Repeat. 〰️
As a kid, I was obsessed with The Little Mermaid. Years later, I sketched Ariel’s castle on a concept page, and it became a Disney dollhouse sold in stores nationwide. Seven-year-old me would like it noted that she called it.
That’s still my favorite part of the job: taking an idea from rough sketch to something people hold, use, and love. Over a decade at KidKraft, I worked alongside and led a team of designers that shipped 90+ new products to major retailers. Now I lead brand and creative at a B2B SaaS company, partnering with marketing, product, sales, and grow teams
How I Lead
I hire for strengths that complement mine, not copies of me, give them room, and hold a high bar. The result is teams that produce a lot, produce it well, and genuinely like working together.
I’ve built AI into my team’s workflow, from image and video generation to copy and editing, and created custom Claude Code systems that automate the tedious stuff. More ideas, fewer exports.